McDonald’s Adds Pakka Indian flavour through its ‘Masaaledaar’ Grilled Burger

Hardcastle Restaurants Private Limited (HRPL), a Master Franchisee for west & south India operations of McDonald’s Restaurants, announced the launch of its latest masaaledaar product – The Masala Grill Burger with an unmistakable “Pakka Indian” flavour. 
Developed to appeal to the wider palates of Indian customers, what sets the Masala Grill burger apart from the rest of McDonald’s product offerings is the special blend of aromatic, spicy patty - a minced patty that resonates with Indian kebabs and spicy sauce flavoured with typical Indian herbs making it a Pakka Indian burger. 
The introduction of the new Masala Grill burger is part of McDonald’s continual expansion of its menu offerings and brand, aiming to grow not just its share of sales in the QSR industry but in the industry as a whole.
The Masala Grill Veg. burger features a spicy patty made from chunks of potatoes and carrot cubes seasoned and bound together with potato mash and soya with traditional aromatic Garam Masala.  For non-vegetarians, chicken is blended with traditional Indian kebab masalas to create a succulent spiced up patty. These aromatic patties are sandwiched within soft toasted buns, in a smoky sauce of peppers, bell peppers, Indian herbs and sprinkled with sliced onions. 
160 of McDonald’s restaurants in the west and south India will offer two options of the Masala Grill burger - the Masala Grill Chicken burger and the Masala Grill Veg. burger. 
“As the market leader of the quick service restaurant category, McDonald’s is known for being innovative, and our ability to bring a typically Indian flavoured burger to fruition is just another example of this. After almost eighteen months of product development process including quality assurance testing and many consumer trials, we know that we have an outstanding product that is really going to “wow” Indians,” says Rameet Arora, Sr. Director – Menu Management and Marketing.
“McDonald’s is really excited to be adding this two options to our menu and making them available at affordable price of Rs.45 (Masala Grill Veg) and Rs.50 (Masala Grill Chicken) for our customers,” he added.